About

Services
Experience
Tikanga Māori
H ow we work
Testimonials
Te am

Studio Marque

Twenty years in the making, practical and hands on. An old head on young shoulders, eloquent and disciplined, experienced, business-led and outcome-focused. We’re a mid-sized agency, we live in the digital world and we create magical brand experiences.

We believe branding is a power for good, helping organisations to become more accountable, better employers and more responsible corporate citizens. We want relationships that are based on goodwill, fairness, curiosity, openness, availability and respect. This applies equally to clients, suppliers, ourselves and everyone else we work with. We’re smart, easy to work with, reliable, disciplined, expert, unflappable, tenacious and fun. And, we’re passionate about the power of branding, the aesthetics of design, the beauty of images, the power of words, the ability of our work to influence peoples’ behaviour and how all this contributes to creating successful businesses.

Services

There’s nothing we can’t do. While each project is different, the process is always the same. We enjoy working with other agencies, but think that brands hang together better if one agency does the whole job.

  Qual research
Brand audits
Brand strategy
Brand architecture

Naming
Design
Brand stories
Brand promotion

Employer branding
Internal branding
Environmental
Brand activations

Copywriting
Websites
Social media
Annual reports

Etco

Luna

CivilShare

The Edit Room

Flight 605

Alta

Jiminy

Ripple

See our work

Experience

What does a 100-year-old corporate and a two-person startup have in common? Marque.

We’re a better agency because we’ve worked with businesses of all shapes and sizes and in most sectors. That means our clients benefit from the brands that have gone before them.

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Tikanga Māori

Kia ora

We’re still learning about the Māori side of our New Zealand culture.

It’s part of being a kiwi and living in Aotearoa. It locates us.

One thing we do know is that tikanga Māori should be part of the everyday, not an artefact to be wheeled out on ‘special’ occasions.

Does te reo Māori, icons, graphics, values and protocols only belong to brands for Māori organisations? The answer is no.

As a brand attribute tikanga Māori needs to be relevant, authentic and woven into the brand’s fabric. This is something we achieve with the guidance of our ngā kaitiaki.

See work

How we work

We’re fairly process driven, but never at the expense of creativity. Good processes mean we get the information we need, which enables us to create and execute with confidence and produce re marque-able results.

We refer to our branding process as the 4Ds which gets us from research and developing the brand strategy, to design and implementation.

Discovery

Rummaging around and finding out stuff about the past, the future, plans, hunches, dreams and the competition.

Whiteboard sessions, focus groups, one-on-one interviews, site visits, brand assessments, visual audits, competitor and market analysis.

Definition

Distilling complexity, joining stuff together, rendering, shaping, polishing and revealing the brand’s truth.

Brand strategy – purpose, values, behaviours, personality, essence, positioning, value proposition; brand story and promotional strategies.

Design

Creating a visual expression of the brand that captures its essence, articulates its truth and looks pretty damn good.

Visual identity system – brand name, logo, colour palette, typography, photography style, secondary graphics and language.

Delivery

Liberating the brand to take on the world, seduce customers, bury the competition and exceed business objectives.

This can be a long list – website, social media, advertising, stationery, office graphics, proposal docs, presentations, internal and external launch, signage, exhibition stands, banners.

Testimonials