Brands need to be ‘out there’. We create compelling narratives, visuals, rich media content and interactions that showcase, spotlight and put the brand centre stage. This exposure builds awareness, makes connections, creates loyalty, builds trust, attracts new customers, retains current ones, grows revenue and establishes market leadership.
Brands tell stories. They speak to where we have come from and make a declaration about the aspirations we have for the future. Brands make statements about what we believe in and how we wish to engage with the world around us.
This engagement happens in a variety of ways. It takes place when the phone is answered and when a customer is greeted by a staff member. And it happens when a visit is made to your website. Each of these points of contact with the brand is a one-on-one experience. However, brand promotion, communication and advertising represent a different type of engagement. It exposes the brand to an extremely wide audience, including customers, potential customers, the media, the competition, and all manner of stakeholders.
Brand delivery can be manifest in many ways – launch activities, e.g. applying the brand to all corporate collateral, designing, and developing a website, setting up new social media profiles and designing promo and comms templates for these channels, creating new signage, and environmental graphics.
Once these mandatories are executed, we focus on launching the brand and a promotional, comms or advertising campaign.
Often these activities involve the progressive execution and implementation of the brand over an extended period based on the activities outlined in the promotional plan.
Throughout this process, all implementation activities are monitored against the brand standards to ensure consistency and assessed to gauge whether the broader brand objectives are being achieved.
In addition, our role can also include project management, print management, media liaison and evaluation.
The unveiling of any new brand or rebrand starts with an internal launch before the brand is presented to the outside world. Launches come in all shapes and sizes. Some need a lot of fanfare, and others are more low-key, but a brand launch must always engage and tell a powerful story, whatever the circumstances.
We design sites from the complex to the simple, from simple informational sites to complex web applications and transactional platforms. The common denominator for every site we design is a branded experience that's simple, visually beautiful, smart and functional. One that anticipates and guides users to enable them to achieve their goals.
We start the build once the design is fully resolved and signed off. The build goes through a number of stages until we are ready to start testing before going live. Then, we optimise the site and continue to tweak and improve for ongoing performance. We develop sites that generate the best user experience through a combination of strategically designed content and precision coding. The result? Better performing websites, results and greater profitability.
Corporate communication design is second nature to our team, requiring an equal emphasis on design and content development for many of the documents we produce, from annual reports, investment statements, and company profiles to presentations, bid documents, newsletters, and custom publications.
We plan campaigns that attract and hook target markets, audiences, customers and influencers. Whether the campaign has a public face or is targeted at a specific sector, we use all our capabilities to create engaging, eye-catching and memorable campaigns that measure results against agreed KPIs. A campaign can also extend to brand activations, experiences, and interactions, which not only get noticed and remembered but, through visibility and proximity, create powerful connections and motivate customers to engage.
Wayfinding: You’ve arrived at the museum, the airport, the campus or the shopping centre. Now, where the hell do you go?’ It’s not just a question of directing people from A to B. It’s more a case of guiding them from A to Z and places in between with clarity and assurance.
Signage: Most businesses and organisations need something that signals ‘this is where we are’ and ‘who we are’. Often the challenge is trying to stand out in a visual jungle. Our approach is to keep it simple, clean and impactful with the right mix of naming and graphics.
Environments: We transport the brand into internal environments to create a whole-of-office experience for employees through language, graphics and storytelling. It also provides another opportunity for brand engagement with clients, business partners and prospective clients
We don’t do pretty pictures, but we know as well as anyone that a picture is worth 1,000 words. Photography and motion are important elements that capture the essence of your brand but become instantly recognisable over time. Similarly, high-quality images, motion graphics and videography engage audiences, provide reassurance and drive sales. Customers who are attracted to moving and still images feel confident in their decision to engage or buy because they trust the source.
Recruitment Marketing is essential for attracting top talent. After helping clients build a strong Employer Brand, we showcase company culture and engage with candidates through targeted, eye-catching and memorable recruitment marketing campaigns, which always measure results against agreed KPIs. Item description
Internal Communications is essential for rolling out the employer brand and introducing key values and behaviours. We engage employees through clear and compelling messaging which fosters understanding, buy-in, and advocacy. This cultivates a positive work culture and strengthens the organisation's employer brand.Item description
We're far from your typical branding agency. We're committed to making you remarqueable by:
Championing Your Cause — we'll be your unwavering ally, passionately advocating for your success.
Respectful Collaboration — we treat all our clients as equals and value diverse perspectives.
Decades of Expertise — our experience speaks volumes. With over two decades in the industry, we've honed our craft, and our expertise runs deep.
Proven Success — with over 250 satisfied clients, our track record speaks for itself, consistently delivering outstanding results.
Relentless Excellence — we're never satisfied with the status quo. We go the extra mile to provide more – more questions, new insights, and better solutions. We thrive on challenges.
Unapologetic Boldness — we believe in thinking big. We thrive on embracing audacious ideas and breaking through limits for remarkable success.
Discover the difference with Marque — where your success is our ultimate goal.
We’re twenty plus years in the making, practical and hands-on, with a full-service offer. An old head on young shoulders, eloquent and disciplined, business-led and outcome-focused. We’re a mid-sized agency living in the digital world and we create magical brand experiences.
“The outcome was more than I had hoped for. Great strategy and smart design resulted in a very happy client.”
— Aimee Greenhough, Founder and Director, In Good Company
“The professionalism and personalised service we got from Marque is unlike any other agency I’ve worked with. Lezlie took the time to understand our business and just got ‘it’. Marque’s work was creative, original, and of a very high standard. Thank you!”
— Bailey Palmer, Marketing Manager
“I’ve worked with Marque on three separate brands. One of the things that impresses me is the attention they give to developing the brand strategy and sorting out messaging. This has meant our market communications and positioning have kept us on the front foot, and top of mind.”
— Rory Bishop, Partner, Alta
