Business of naming
Explain like I'm 5: The Trans-Pacific Partnership
Have all the good business names been taken?
When thinking about brand strategy, naming is essential. It will help establish your brand identity and help ensure you are not confused with your competitors. But have all the good business names been taken?
This selection would suggest they have.
We’ve all seen names like this before. A bit clichéd, pretty unmemorable and falling short of differentiating the brand from the competition.
Cinesift: movie ratings and regional stream availability
Today the Trans Pacific Partnership (TPP) is due to be signed and with it the largest regional trade deal in history. What's it all about and why are so many people against it?
Redditor, thimblefullofdespair, gives a fantastic explanation about what the TPP is all about.
The Trans-Pacific Partnership is a multi-layered deal whose particulars have just been agreed upon by the twelve participating countries. Its stated purpose is to reduce tariffs - taxes on bringing your goods into a country or sending them out - and therefore encourage industry by making it cheaper for importers and exporters to conduct business between these countries. Its other stated goal is to create a set of easy rules that businesses can live by when dealing between these countries.
TWL: Happy cow make more milk
By the time it takes you to sift through the Netflix library and decide what to watch, you could be three quarters the way through an episode of The Man in the High Castle (hint: watch this show - amazing). There’s too much content to look at and too few ways of helping us to decide what to watch.
IMDB, Rotten Tomatoes and Metacritic use aggregated user ratings to help us make decisions, if only Netflix and other streaming services such as Amazon Prime and Hulu tried to incorporate these powerful tools. Well now there is.
Top Marques Interview: Zagga CEO Marcus Morrison
Earlier in the week New Zealanders were outraged when two workers were caught kicking and bludgeoning bobby calves as they loaded them into trucks. In a country that relies so heavily on beef and dairy exports, this sort of behaviour is bizarre, intolerable and thankfully not the norm.
We did a little bit of research and found an article published in 2013 by academic journal Anthrozoos. Scientists from Newcastle University found that by giving a cow a name and treating her as an individual they increased yields by 3.5%.
Today we learnt (TWL) that if we treat our animals with dignity and care, they'll produce better results? Incredible, who would have thought!
FedEx logo design critique
Zagga, New Zealand's first peer to peer lender specialising in secured loans launched on December 1 2015. While only a 'soft launch', Zagga has already funded over $630,000.
According to chief executive Marcus Morrison a large number of enquiries have come from borrowers interested in its capacity to broker home loans.
Zagga is able to operate outside the loan-to-value restrictions that require banks to limit the amount of lending they do to borrowers with a deposit of less than 20 per cent.
Today we have a chat with Marcus about where he's come from, where he wants to go and what makes Zagga different to other peer to peer lenders.
A closer look at this iconic logo reveals that the negative space between the ‘e’ and the ‘x’ creates an arrow.
If you haven’t seen it before you have now. Designed by Lindon Leader at Landor Associates in 1994, it has won over 40 awards worldwide and was ranked by Rolling Stone as one of the eight best logos of the past thirty-five years.