Branding and AI: How Smart Brands are Leveraging AI
(and How to Keep Your Brand Safe)
Navigate the complex intersection of Branding and Artificial Intelligence with confidence. Unlock the potential of AI for your brand, without compromising trust or authenticity.
Whether you're part of the C-suite or actively involved in daily brand strategy, this ebook is designed to equip you with the insights from Global and New Zealand brands.
In “Branding and AI: How Smart Brands Are Leveraging AI (and How to Keep Your Brand Safe),” we cut through the hype to provide a thoughtful, comprehensive guide packed with practical frameworks and clear guidance. You’ll discover:
- Overview of AI in branding: key technologies, opportunities, and pitfalls.
- Human-first safeguards: strategies for maintaining authenticity, emotional connection, and cultural competence.
- Real-world examples: successes and cautionary tales highlighting AI’s impact on brand trust.
- Marque's Augmented Branding Framework: audit, integration roadmap, tool curation, workflow design, team training, and ongoing optimisation.
Download this ebook to receive practical guidance and probing questions that assist you in harnessing AI’s power while preserving what makes your brand unique and keeping your brand safe.
