What's in a name?
Last time we looked, a bunch of letters. But what’s really in a name is often hidden from view. It’s not what you see, but how it makes you feel. Take Marque for example. If you didn’t know us you might, at most, give us a sideways glance.
But if you were told that Marque is an eloquent and disciplined agency, one that is smart without being smug, sure of itself without the swagger, you might stop and take another look.
And then if it came to your notice that Marque is inexhaustible, lauds its clients, and never gets cranky, (and has been creating brands forever) you could well say ‘this name is becoming imbued with associations that are likely to influence my brand purchasing decisions’. Or words to that effect.
Then, just for arguments sake, if you discovered that this agency named Marque has a reputation for creating brands that make mouths water, that engender unconditional love, that make believers of the doubters and converts of the cynics, that command a premium, bury the competition and achieve immortality, there can only be two possible responses. First, ‘what a load of codswallop’ or second, and the more likely, an uncontrollable surge of infatuation.
Anyway, this is all conjecture. What we’re saying is that it doesn’t matter what a company says about itself there is only one opinion that matters – the clients’.
So if Marque lives up to even half of these claims the name takes on a meaning far beyond its six letters and becomes a shorthand version of what it stands for.
Now if you want to test any of this, which we encourage you to do, give us a call or visit our website, or better still, give us a brief. Go on, we dare you.