Electrix had moved into new sectors and there was a concern that the company name was confusing.
We quickly discovered however, that audiences didn’t associate the name with the types of services Electrix delivered, but rather the brand attributes of pride, performance and value. More importantly, we confirmed that the old brand was tired and was in urgent need of a complete overhaul.
A new brand and story remedied this shortcoming and more accurately expressed a business that was not only substantial in size and scope, but a confident, resolute and respected electrical services delivery company. A new logo with a stylised ‘e’ and compact geometric proportions set the tone, while the secondary system provided with a comprehensive palette of visual assets and language that finally enabled Electrix to tell a bigger story across multiple touchpoints throughout New Zealand and Australia.