NZ’s first professional eSports brand, Letsplay.live (LPL), along with its brand extensions EBLACKS and High School League, needed to be impactful and connect with players, followers and corporate sponsors.
The brand system while visually powerful and constant, was created using a dynamic ‘line’ as a flexible element to animate around or to hold content.
Letsplay.live (LPL) launched in 2016 and the response has been impressive with large audience and visitor numbers, indicating that, like the rest of the world, eSports is very much 'alive' and on the rise here in New Zealand.
Live to play.
