Alan Wilcox wanted to refresh and reposition his brand because the range of services and the number of market sectors he served had changed.
Alan, the principal is a well respected, experienced and straight up practitioner so the brand needed to reflect these attributes. The logo suggests more and a sense of energy, while the shape of the W is reminiscent of a tick. The palette is strong and authoritative, with a contemporary tone and the conceptual graphics and imagery illustrate the industries that Alan works in, while the functional icons reference the services the brand delivers.
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