Gill Gray Counselling required a refreshed brand that reflected her 15+ years of counselling and supervision experience in school guidance counselling, private practice and grief work. The challenge was to elevate her profile and build trust with prospective clients by highlighting her calm, grounded approach and inclusive, culturally aware practice.
We created a brand identity anchored in the idea of 'ray', a symbol of optimism, clarity, and possibility. The refreshed identity features stylised sun-rays that takes cues from the typography, as well as warm, contemporary colours. Paired with language centred on 'you', clients feel acknowledged, understood and empowered to take the first step toward meaningful change. The result is a brand that positions Gill as a trusted, approachable professional, making her services accessible, authentic, and inviting.
