Thinking inside the square. Actually it was a rectangle.
The creation of McConnell Dowell's new office space was an opportunity to express the brand in another way while remaining true to the brand’s core idea. And it wasn’t done in a singular way. There were many interpretations based on the function of the space, from more playful graphics in the cafeteria to a more serious treatment in the boardroom.
The Macdow office branding has created another brand experience that is positively affecting personnel and clients, as well as delivering a compelling expression of what the brand stands for.
Built to last.
