Nu Wall aluminium cladding has protected and enhanced over 10,000 buildings in New Zealand for over 35 years. Though its performance, durability, and design flexibility are well known, the brand didn't fully showcase its quality, creativity, or lifestyle potential.
A new brand strategy repositioned Nu Wall from a functional, product-led offering to a more aspirational, design-led brand. Its purpose – to shape enduring spaces through cladding systems that perform, protect and inspire for generations – informed a refreshed identity, a more confident tone of voice and the new brand platform.
The visual system celebrates the relationship between architecture, people and place. Coastal, alpine, forest and urban mood boards established four distinctive creative worlds, reflecting the diverse environments in which Nu Wall performs.
These were brought to life through colour, newly crafted mood boards, and original photography and videography, capturing architecture alongside landscape, lifestyle and human experience.
The refreshed identity was applied across all brand touchpoints, including sales collateral, communications, digital and social assets, and a new website.
The result is a cohesive, contemporary brand that preserves Nu Wall’s strong foundations while positioning its products as part of something greater: enduring spaces designed to be lived in and enjoyed for generations.
