The Tongan Health Pacific Outreach programme has been designed to deliver family-centred services closer to home. The aim of the programme is to achieve three outcomes – improve immunisation outcomes (including influenza and Covid-19), conduct more health screening, and enhance access to healthcare for the Tongan community in Auckland.
The aim of the campaign was to broadly appeal to the generality of Tongan people, young and old, to raise awareness, attract interest and encourage engagement.
Tongan talent headline the nine campaign themes and messages, attract and build recognition and the campaign is promoted through a wide range of channels including PR, newsletters, social, billboards, radio, Health TV, print collateral and on site signage.
