Blog

The decisions made by big banks come under more scrutiny than their smaller peers, such as Kiwibank*. And so they should. Whether it’s raising interest rates or external sourcing policies, the impacts of these decisions are felt far and wide.

What’s is your competitive advantage? Is it superior products, unmatched service, enduring relationships, groundbreaking innovation, or all of the above. We’ll put having a mouthwatering brand strategy to one side for the moment.

During the week, Warren met with a Māori colleague – Ngāti Whātua and Ngāti Porou...

Over the past 50 years, Te Wiki o te Reo Māori has grown in stature. We joined the movement this year with colleagues in our shared space.

We think all documents should be tender. Easy to digest. Engaging and evocative.

It’s easy to see the outcomes of branding. A smart strategy and new positioning, the pretty pictures and a great promotional plan. But outcomes are not results.

There are five things you must do.

Last time we looked, a bunch of letters. But what’s really in a name is often hidden from view. It’s not what you see, but how it makes you feel.

How things are said is just as important as what is being said. The language used to express values not only needs to inform, but to engage and serve as a call to action.

Values are universal, culture is one-offs