Blog

Top Marques Interview: Kelly Gregor

It’s a bloody myth! Sharks won’t attack if you swim during your period. We had a chat with Kelly, the creator of Luna, who’s on the wild ride to demystify and normalise periods for girls.

Bread, butter and branding

How often should you rebrand? Every five years? Every 10 years? When you enter new markets? When you realise your identity sucks?

Auckland story

Whatever the form, they shouldn’t be afraid of taking a position or indulging in a little hyperbole. Some will date or require revision, while others will stand the test of time.

The brand sponsorship model Is broken

The days of plastering a logo on everything and expecting a return for your sponsorship investment are long gone.

Creative Talk With Lezlie Mearns

This interview is reproduced with permission from Louise Lawton from the Creative Store.

Business of branding and eSports

Last week we spoke about the emergence of eSports and why brands need to be involved.

The rise of eSports In New Zealand

It was thirty years ago when I got into my first computer game, but it wasn’t until I picked up a Play Station controller 10 years later that I began to understand the potential of video games.

Auckland parking prices are set to go through the roof!

Auckland street parking is set to reach $45 per day. But there's hope yet!

How DDB got us all a Twitter

Has DDB's campaign for Sky TV to promote Game of Thrones been unfairly misinterpreted as spam?

If you can’t out-spend them, out-dance them.

When it comes to getting the pulse racing, the financial sector doesn’t quite cut it. Nothing says boring more than a bank trying to get me to spend money.

If you have an idea, vision or a project, we can help.