Brand Delivery

Brands need to be ‘out there’. We create compelling narratives, visuals, rich media content and interactions that showcase, spotlight and put the brand centre stage. This exposure builds awareness, makes connections, creates loyalty, builds trust, attracts new customers, retains current ones, grows revenue and establishes market leadership.  
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Brand delivery work

Studio DB report covers

Watercare
Brand delivery

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A still from Mitre 10's culture video showing a bird's eye view of a hockey sports team gathered in a circle

Mitre 10
Brand delivery

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Brand collateral for 52 Local, including a reusable tote bag and brown paper bag

52 Local
Brand delivery

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How we work

We not only create brands, but we build them, because process is not complete until the brand connects with your audiences. A brand must be well-armed when it’s ready to be cut loose. It needs a set of assets that start working from the moment you unveil your brand to the world, from launch activities, advertising campaigns, and activations to cultural programmes, environmental graphics, communications collateral, and digital activities.

Brand Delivery

Brands tell stories. They speak to where we have come from and make a declaration about the aspirations we have for the future. Brands make statements about what we believe in and how we wish to engage with the world around us.
This engagement happens in a variety of ways. It takes place when the phone is answered and when a customer is greeted by a staff member. And it happens when a visit is made to your website. Each of these points of contact with the brand is a one-on-one experience. However, brand promotion, communication and advertising represent a different type of engagement. It exposes the brand to an extremely wide audience, including customers, potential customers, the media, the competition, and all manner of stakeholders.
Brand delivery can be manifest in many ways – launch activities, e.g. applying the brand to all corporate collateral, designing, and developing a website, setting up new social media profiles and designing promo and comms templates for these channels, creating new signage, and environmental graphics.
Once these mandatories are executed, we focus on launching the brand and a promotional, comms or advertising campaign.
Often these activities involve the progressive execution and implementation of the brand over an extended period based on the activities outlined in the promotional plan.
Throughout this process, all implementation activities are monitored against the brand standards to ensure consistency and assessed to gauge whether the broader brand objectives are being achieved.
In addition, our role can also include project management, print management, media liaison and evaluation.

What we offer

Business Launch

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The unveiling of any new brand or rebrand starts with an internal launch before the brand is presented to the outside world. Launches come in all shapes and sizes. Some need a lot of fanfare, and others are more low-key, but a brand launch must always engage and tell a powerful story, whatever the circumstances.

Website Design

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We design sites from the complex to the simple, from simple informational sites to complex web applications and transactional platforms. The common denominator for every site we design is a branded experience that's simple, visually beautiful, smart and functional. One that anticipates and guides users to enable them to achieve their goals.

Website Development

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We start the build once the design is fully resolved and signed off. The build goes through a number of stages until we are ready to start testing before going live. Then, we optimise the site and continue to tweak and improve for ongoing performance. We develop sites that generate the best user experience through a combination of strategically designed content and precision coding. The result? Better performing websites, results and greater profitability.

Communication

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Corporate communication design is second nature to our team, requiring an equal emphasis on design and content development for many of the documents we produce, from annual reports, investment statements, and company profiles to presentations, bid documents, newsletters, and custom publications.

Advertising

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We plan campaigns that attract and hook target markets, audiences, customers and influencers. Whether the campaign has a public face or is targeted at a specific sector, we use all our capabilities to create engaging, eye-catching and memorable campaigns that measure results against agreed KPIs. A campaign can also extend to brand activations, experiences, and interactions, which not only get noticed and remembered but, through visibility and proximity, create powerful connections and motivate customers to engage.

Wayfinding, Signage, Environments

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Wayfinding: You’ve arrived at the museum, the airport, the campus or the shopping centre. Now, where the hell do you go?’ It’s not just a question of directing people from A to B. It’s more a case of guiding them from A to Z and places in between with clarity and assurance. Signage: Most businesses and organisations need something that signals ‘this is where we are’ and ‘who we are’. Often the challenge is trying to stand out in a visual jungle. Our approach is to keep it simple, clean and impactful with the right mix of naming and graphics. Environments: We transport the brand into internal environments to create a whole-of-office experience for employees through language, graphics and storytelling. It also provides another opportunity for brand engagement with clients, business partners and prospective clients

Photography, Motion

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We don’t do pretty pictures, but we know as well as anyone that a picture is worth 1,000 words. Photography and motion are important elements that capture the essence of your brand but become instantly recognisable over time. Similarly, high-quality images, motion graphics and videography engage audiences, provide reassurance and drive sales. Customers who are attracted to moving and still images feel confident in their decision to engage or buy because they trust the source.

Recruitment Marketing

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Recruitment Marketing is essential for attracting top talent. After helping clients build a strong Employer Brand, we showcase company culture and engage with candidates through targeted, eye-catching and memorable recruitment marketing campaigns, which always measure results against agreed KPIs. Item description

Internal Communication

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Internal Communications is essential for rolling out the employer brand and introducing key values and behaviours. We engage employees through clear and compelling messaging which fosters understanding, buy-in, and advocacy. This cultivates a positive work culture and strengthens the organisation's employer brand.Item description

Business Launch

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Website Design

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Website Development

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Communication

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Advertising

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Wayfinding, Signage, Environments

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Photography, Motion

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Recruitment Marketing

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Internal Communication

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Marque difference

We’re twenty plus years in the making, practical and hands-on, with a full-service offer. An old head on young shoulders, eloquent and disciplined, business-led and outcome-focused. We’re a mid-sized agency living in the digital world and we create magical brand experiences.
9A Kirk Street office space
We're far from your typical branding agency.
  • We'll make you re-marqueable.
  • We’ll have your back — be in your corner, argue your case, support your cause.
  • We’ll treat you as equals, with complementary knowledge, including the right to disagree.
  • We know our stuff – we didn’t suddenly morph into a branding agency. We’ve been doing it for more than 20 years.
  • We deliver – more than 350 clients (and counting).
  • We give more – there’s always another question, a new insight, a better solution.
  • We’re up for the challenge – the bigger, the better.

Delivery blog

July 2024
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AI-generated images and the importance of brand transparency
Tradie Magazine recently faced criticism in the New Zealand subreddit for using AI-generated images without informing readers.
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June 2024
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The Role of Brand in Creating Award-Winning Tenders
In the fiercely competitive world of tenders, standing out from the crowd requires more than just a strong proposal; it demands a robust strategy, a compelling idea and impeccable design.
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May 2024
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Branding When Times Get Tough
There is no shortage of data, debate, and discourse telling us that times are tough.
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March 2024
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Banking on trust: Our 5-minute design tweak to save $200M
Following Parliament’s Finance and Expenditure Committee inquiry into banks’ processes and consumer protections against scams, Commerce Minister Andrew Bayly has ordered banks to develop a voluntary reimbursement scheme for scammed customers.
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February 2024
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The beginning of our SEO and AdWords adventure
We’re a brand and design agency in Auckland, the largest market in Aotearoa, so why did it take us so long to take our own advice?
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If you have an idea, vision or a project, we can help.
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