Branding and Design

Capability

Employer Branding

Employer branding is essential for businesses that want to stand out in today's competitive marketplace. It is the process of creating a unique identity and image for a company as an employer, and it includes crafting an employer value proposition, highlighting the company's culture, and promoting diversity and inclusion in the workplace. An effective employer branding strategy can help a business attract and retain top talent, increase employee engagement and satisfaction, and improve the overall reputation of the organisation. 

We’ve created Employer Brands for some of New Zealand’s largest and most well-known brands such as Mitre 10, Kiwibank, NZ Post and Lumley Insurance.


⟵ Capability

 
 

Employer Branding work

 
 
 

Employer Brand Strategy

We specialise in developing Employer Brand Strategies that attract and retain top talent, foster loyalty and deliver measurable results. We create distinct Employer Brands that stand out and increase employee advocacy.

 

Employee Value Proposition

Developing a compelling Employee Value Proposition (EVP) defines what makes an organisation unique and attractive to employees. We work closely with clients to develop an EVP that clearly communicates employee benefits and culture, the Employee Value Proposition helps attract top talent, improves employee engagement, improved employee retention, ultimately driving organisational success.

 

Recruitment Marketing

Recruitment Marketing is essential for attracting top talent. After helping our clients build a strong Employer Brand, we showcase company culture, and engage with candidates through targeted, eye-catching and memorable recruitment marketing campaign. We measure results against agreed KPIs. 

 
 
 

Employee Culture Videos

Employee Culture Videos are impactful in showcasing an organisation's values and promoting Diversity and Inclusion. Through storytelling and captivating visuals, we collaborate with clients and employees to ensure authenticity, celebrating diverse experiences and attracting like-minded talent. These videos communicate a genuine commitment to an inclusive workplace, strengthening morale and engagement. 

 

Employer Careers Websites

Developing Careers Websites that align with the Employer Brand and recruitment strategy is vital. We create visually appealing and user-friendly websites that effectively convey the company's culture, values, and career opportunities. By ensuring seamless integration with the recruitment strategy, we maximize candidate engagement, attract top talent, and provide an authentic representation of the organisation's employer brand.

 

Internal Communications Campaigns

Internal Communications is essential for rolling out the employer brand and introducing key values and behaviors. Through clear and compelling messaging, we engage employees, fostering understanding, buy-in, and advocacy. This cultivates a positive work culture and strengthens the organization's employer brand.

 
 
 
 
 

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