Brand Design

We create names for companies, products, events, magazines and campaigns. Names that are memorable, distinctive, meaningful, easy to say and that support the brand’s positioning. Names develop associations and become the verbal face of the brand and when these associations are positive audiences know immediately what a brand stands for and whether it’s ‘for them’.

Great brand identities are created from a single-minded idea. We employ an iterative process of brainstorming, concept development, and refinement to create the core brand identity and visual system, which provides the creative platform to express the strategy across all brand touch points.

All great brands are built on the same basic foundations: Who, what, why, where, when and how – whether it’s a rebrand, refresh, new brand, or brand extension – for a corporate, smaller business, government, not-for-profit or social enterprise organisation, product or place. Regardless of the circumstances and context, our task is always the same – to create brands that are authentic, attract, sell, enhance reputations, drive loyalty and growth and build strong and enduring positive brand associations.

We design brand identities to address many business issues, communicate with audiences, and help organisations achieve long-term goals. The same applies to an Employer Brand Identity. For many Employer Brands, a logo is not in play, but the emphasis is on creating a system of graphics, colours, type treatments, videography and photography styles, a visual treatment for a positioning statement or strapline, tone of voice, messages and language. This creates a toolbox of creative assets that enables an Employer Brand to express its purpose and unique positioning across all touchpoints.

A brand book (digital or print) tells your story and is designed for internal and external audiences. Brand guidelines can be a combination so internal audiences understand what the brand stands for, but more importantly, they are designed to guide the execution of the whole brand so the visual, written and user experience is consistent and faithfully fulfils the brand promise across all brand touchpoints.

We create brand campaigns based on ideas so they stand apart, get noticed, connect with audiences and attract a response. They must work hard from the get-go, and the concepts must be strong enough to ‘turn up the brand volume’. The process is one of generating ideas that get us to the ‘big idea’. It's a combination of brainstorming, sketching, pausing and thinking about stuff. Then we sift, sort and test until we arrive at a point of execution.