Coast Plaza exterior signage

Coast Plaza


The Plaza, Whangapararoa, played a vital role in the community, but the brand and facility was tired and didn't capture a sense of the unique qualities of the region.

The new Coast Plaza brand visually expresses the proposition of an 'all in one' shopping experience and subtly leverages the ownable, visual characteristics of the region: sky, water, sand and greenery to create an engaging, warm, vibrant and likeable brand identity.

Along with the launch of the new brand and signage, was a transformed courtyard and an extensive external refurbishment programme.

Shop, meet, treat and play.

Coast Plaza logo
Coast Plaza - shop, meet, treat, play
Coast Plaza poster
Coast Plaza website
Coast Plaza business card and letterhead
Coast Plaza tote bag, coasters and gift cards
Coast Plaza tenant brochure
Coast Plaza courtyard signage
Coast Plaza courtyard signage
Coast Plaza wall decal
Coast Plaza wayfinding